Here’s an interesting idea, Japanese agency Party have created a music video game called ‘Bell’ to help promote music band Androp. Combining communication, music and Twitter, the music video game allows you to send a tweet and determine how much of your message gets through unscathed.
Users are invited to write a message through twitter with your message that can be at max 80 characters. Your message then transforms into an animal; what type of animal you control depends on the amount of characters in your message. Tweets with very few characters allows you to control a mouse or rabbit which is fast and nimble while a message with many characters creates larger, less agile creatures such as a dog, horse or giraffe.
All the animals and obstacles in your path are made of characters as well and for every time you get hit, a character in your message gets changed. Therefore the aim is to reach the end while taking as few hits as possible to preserve your message.
Watch this video: the music’s relentlessly catchy, the animation is sleek, and the graphics — especially the typographic characters — all look cool. Also, a pretty interesting method of providing engaging interactions with Twitter users (a non-Twitter option is available as well).
The game itself is here: androp “Bell” music video game